Our role is to uncomplicate design, making it simple and user-centric.

Our role is to uncomplicate design, making it simple and user-centric.

We use a user-centred approach to design engaging experiences that reflect your brand, enhance efficiency, and work across industries.

We use a user-centred approach to design engaging experiences that reflect your brand, enhance efficiency, and work across industries.

No availability until January 2025

The Power of UX: Essential Insights

The Power of UX: Essential Insights

Every $1 invested in UX yields $100 In return
Every $1 invested in UX yields $100 In return
Every $1 invested in UX yields $100 In return

Source:

A 5% increase in retention boosts profits by 25%.

A 5% increase in retention boosts profits by 25%.
A 5% increase in retention boosts profits by 25%.

Retain customers with effective UX design.

43% is the average desktop bounce rate

43% is the average desktop bounce rate

Enhance UX to lower the bounce rate and drive engagement.

70% of Gen Z expect intuitive website experiences
70% of Gen Z expect intuitive website experiences
70% of Gen Z expect intuitive website experiences

Meet Gen Z's demands with predictive UX design.

Meet Gen Z's demands with predictive UX design.

Source:

74% see research as key in decision-making.
74% see research as key in decision-making.
74% see research as key in decision-making.

Source:

88% of online consumers are less likely to return to a site after a bad experience.
88% of online consumers are less likely to return to a site after a bad experience.
88% of online consumers are less likely to return to a site after a bad experience.

Ensure a positive user experience to keep users returning.

75% judge a company's credibility by its website design.

75% judge a company's credibility by its website design.
75% judge a company's credibility by its website design.

Ensure a positive user experience to keep users returning.

60% become repeat buyers after personalised experiences.

60% become repeat buyers after personalised experiences.
60% become repeat buyers after personalised experiences.

Source:

49% have left a brand due to poor UX.
49% have left a brand due to poor UX.
49% have left a brand due to poor UX.

Prevent customer loss by ensuring a seamless user experience.

Source:

51% is the average mobile bounce rate
51% is the average mobile bounce rate

Optimise your mobile site to reduce bounce rates and retain users.

Users form opinions in just 50 milliseconds.

Users form opinions in just 50 milliseconds.
Users form opinions in just 50 milliseconds.

Make a strong first impression with your website design.

94% prioritise easy navigation.

94% prioritise easy navigation.
94% prioritise easy navigation.

Simplify navigation to enhance user satisfaction and engagement.

Source:

I'm Mugs, a UX Consultant

I'm Mugs,
a UX Consultant

I have over 10 years of experience in UX/UI design. My work has helped improve user engagement, enhance conversion metrics, and increase user retention. Prior to that, I spent 15 years in software development, building web-based solutions and mobile apps. I believe in a comprehensive approach that merges design principles with software development insights, where aesthetics and performance coexist.

"I work with clients to develop strategies that resonate with their target audience, improving user satisfaction and positively impacting business performance."

Brands I’ve worked with

Brands I’ve worked with

Mugunthan Balakrishnan
Mugunthan Balakrishnan
Mugunthan Balakrishnan

Create engaging, user-friendly websites and mobile apps with our expertly crafted packages.

Tailored Experience Packages

Starter

Starter

Website and Mobile Apps

Build a Strong Foundation with Essentials: Get started with understanding your customers, planning their journey, and creating a visually appealing design. Perfect for those looking to create happy and engaged users with easy-to-use websites and apps.

What's Included:

What's Included:

Learning about your customers and what they need.

Customer research

Learning about your customers and what they need.

Customer research

Learning about your customers and what they need.

Customer research

Developing profiles of your customers.

Persona development

Developing profiles of your customers.

Persona development

Developing profiles of your customers.

Persona development

Designing the look and feel of your website or app

Visual design

Designing the look and feel of your website or app

Visual design

Designing the look and feel of your website or app

Visual design

Key outcome and benefits:

Happy customers.

Easy-to-use websites and apps.

Engaged users.

Consistent branding.

More users stay on your site or app longer.

A strong foundation for future improvements.

Whats in the ebook?

Importance of UX Audit

Preparation

Conducting the audit

Analysing the results

Summary of findings

Recommendations

Download free ebook

A beginner guide to doing a UX audit for a website
Comprehensive

Comprehensive

Website, Software and Mobile Apps

Comprehensive Design Solutions for Success: Dive deep into customer research, detailed planning, and iterative testing to create a flawless user experience. It is ideal for those who want to ensure perfect detail, resulting in happy customers, increased loyalty, and a competitive edge.

What's Included:

What's Included:

Learning about your customers and what they need.

Customer research

Learning about your customers and what they need.

Customer research

Learning about your customers and what they need.

Customer research

Developing detailed profiles of your customers.

Persona development

Developing detailed profiles of your customers.

Persona development

Developing detailed profiles of your customers.

Persona development

Planning every step your customers take.

Journey mapping

Planning every step your customers take.

Journey mapping

Planning every step your customers take.

Journey mapping

Organising the structure of your website or app.

Information Architecture

Organising the structure of your website or app.

Information Architecture

Organising the structure of your website or app.

Information Architecture

Creating a consistent design system.

Design system

Creating a consistent design system.

Design system

Creating a consistent design system.

Design system

Integrating your brand into every aspect.

Brand integration

Integrating your brand into every aspect.

Brand integration

Integrating your brand into every aspect.

Brand integration

Designing every detail of your website or app.

Visual design

Designing every detail of your website or app.

Visual design

Designing every detail of your website or app.

Visual design

Creating interactive models.

Prototyping

Creating interactive models.

Prototyping

Creating interactive models.

Prototyping

Testing with real users and making improvements.

Usability testing

Testing with real users and making improvements.

Usability testing

Testing with real users and making improvements.

Usability testing

Key outcome and benefits:

Happy customers.

Easy-to-use websites and apps.

Engaged users.

Consistent branding.

More users are making purchases.

Strong brand loyalty.

Fewer users are leaving quickly.

Easier development.

Lower support costs.

Accessible websites and apps for everyone.

Better customer retention.

Competitive edge.

Fewer user errors.

Download free ebook

Download free ebook
A beginner guide to doing a UX audit for a website

FAQ of UI/UX design

What is UI/UX design?

Why is UI/UX design important?

What is the difference between UI and UX?

How does UX design impact user engagement?

How does UX design contribute to increased conversion rates?

How important is it to make data-driven design decisions in UX?

How does UI/UX design impact business?

How long does the UX design process typically take?

Can you redesign an existing website or app to improve its UX?

How do you ensure that the UX design is accessible to all users, including those with disabilities?

Will I be involved in the UX design process?

What is UI/UX design?

Why is UI/UX design important?

What is the difference between UI and UX?

How does UX design impact user engagement?

How does UX design contribute to increased conversion rates?

How important is it to make data-driven design decisions in UX?

How does UI/UX design impact business?

How long does the UX design process typically take?

Can you redesign an existing website or app to improve its UX?

How do you ensure that the UX design is accessible to all users, including those with disabilities?

Will I be involved in the UX design process?

What is UI/UX design?

Why is UI/UX design important?

What is the difference between UI and UX?

How does UX design impact user engagement?

How does UX design contribute to increased conversion rates?

How important is it to make data-driven design decisions in UX?

How does UI/UX design impact business?

How long does the UX design process typically take?

Can you redesign an existing website or app to improve its UX?

How do you ensure that the UX design is accessible to all users, including those with disabilities?

Will I be involved in the UX design process?

2016 - 2024 Mugs Studio Pty Ltd. All right reserved

2016 - 2024 Mugs Studio Pty Ltd.

2016 - 2024 Mugs Studio Pty Ltd.