Principal UI/UX Designer · Victoria, AU
UX design that works for users, teams, and engineers.
I'm Mugs. A decade of experience across research, information architecture, interaction design, and design systems — with a software development background that closes the gap between design and build.
Teams I have worked with
Selected work
Case studies and design explorations across government, public safety, and community services.
Practical tools, free to use
Guides and checklists built from real project work — to help your team find problems and fix the right things first.
UX Methods
How journey mapping finds the friction your analytics can't explain
A guide to using journey maps to uncover why users drop off, where they hesitate, and what to fix first.
Guide
UX Methods
Which type of journey map does your project actually need?
Customer journeys, experience maps, service blueprints, user flows — when each one fits and what problem each one solves.
Guide
UX Strategy
Why your website feels disjointed and how mapping fixes it
How journey mapping connects siloed teams, surfaces hidden friction, and stops organisations fixing the wrong things first.
Guide
UX Methods
How journey mapping finds the friction your analytics can't explain
A guide to using journey maps to uncover why users drop off, where they hesitate, and what to fix first.
Guide
UX Methods
Which type of journey map does your project actually need?
Customer journeys, experience maps, service blueprints, user flows — when each one fits and what problem each one solves.
Guide
UX Strategy
Why your website feels disjointed and how mapping fixes it
How journey mapping connects siloed teams, surfaces hidden friction, and stops organisations fixing the wrong things first.
Guide
UX Methods
How journey mapping finds the friction your analytics can't explain
A guide to using journey maps to uncover why users drop off, where they hesitate, and what to fix first.
Guide
UX Methods
Which type of journey map does your project actually need?
Customer journeys, experience maps, service blueprints, user flows — when each one fits and what problem each one solves.
Guide
Contact
Victoria, Australia
Copyright © 2026 Mugs Studio Pty Ltd. All rights reserved
Contact
Victoria, Australia
Copyright © 2026 Mugs Studio Pty Ltd.
Contact
Victoria, Australia
Copyright © 2026 Mugs Studio Pty Ltd. All rights reserved


