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Designing better digital services for public and purpose-led teams

Practical UX services to help public sector and not-for-profit teams design, review, and improve digital services that are accessible, effective, and user-friendly.

Sectors aligned with our work

Social Services

Fundraising

Health & Wellbeing

Disability Inclusion

Education & Training

Legal & Advocacy

Emergency & Safety

Multicultural Affairs

Environment & Sustainability

Community Impact

Worked alongside

Logos reflect past or current contract work (including third-party). No affiliation or endorsement implied.

UI/UX Consultancy

We collaborate with the public sector and not-for-profits to create inclusive, accessible digital services—integrating strategic thinking and human-centred design to achieve community-led impact.

1. Needs-led discovery

Identify service gaps, digital pain points, and community needs—ensuring UX priorities align with your organisational outcomes and social responsibilities.

1. Needs-led discovery

Identify service gaps, digital pain points, and community needs—ensuring UX priorities align with your organisational outcomes and social responsibilities.

1. Needs-led discovery

Identify service gaps, digital pain points, and community needs—ensuring UX priorities align with your organisational outcomes and social responsibilities.

3. Accessibility-focused UX audits

Evaluate existing platforms or services to uncover usability and accessibility issues, including WCAG compliance, with clear recommendations for improvement.

3. Accessibility-focused UX audits

Evaluate existing platforms or services to uncover usability and accessibility issues, including WCAG compliance, with clear recommendations for improvement.

3. Accessibility-focused UX audits

Evaluate existing platforms or services to uncover usability and accessibility issues, including WCAG compliance, with clear recommendations for improvement.

5. Implementation support & alignment

Provide expert guidance throughout development to maintain design integrity, support procurement processes, and align with digital transformation goals.

5. Implementation support & alignment

Provide expert guidance throughout development to maintain design integrity, support procurement processes, and align with digital transformation goals.

5. Implementation support & alignment

Provide expert guidance throughout development to maintain design integrity, support procurement processes, and align with digital transformation goals.

2. Outcome-oriented roadmapping

Define a clear digital vision and phased roadmap to guide your service delivery—from early exploration through to implementation and beyond.

2. Outcome-oriented roadmapping

Define a clear digital vision and phased roadmap to guide your service delivery—from early exploration through to implementation and beyond.

2. Outcome-oriented roadmapping

Define a clear digital vision and phased roadmap to guide your service delivery—from early exploration through to implementation and beyond.

4. Co-design, prototype & test

Work closely with real users and stakeholders to design, prototype, and test solutions that are intuitive, inclusive, and culturally appropriate.

4. Co-design, prototype & test

Work closely with real users and stakeholders to design, prototype, and test solutions that are intuitive, inclusive, and culturally appropriate.

4. Co-design, prototype & test

Work closely with real users and stakeholders to design, prototype, and test solutions that are intuitive, inclusive, and culturally appropriate.

6. Continuous improvement & monitoring

Post-launch, we support service performance monitoring, gather user insights, and refine the experience to ensure ongoing value to the public.

6. Continuous improvement & monitoring

Post-launch, we support service performance monitoring, gather user insights, and refine the experience to ensure ongoing value to the public.

6. Continuous improvement & monitoring

Post-launch, we support service performance monitoring, gather user insights, and refine the experience to ensure ongoing value to the public.

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Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Source: Jon Yablonski

Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Source: Jon Yablonski

Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Source: Jon Yablonski

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Source: Jon Yablonski

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Source: Jon Yablonski

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Source: Jon Yablonski

Product Audits & Reviews

Strengthening usability, trust, and impact across public sector and not-for-profit services

Heuristic reviews & inclusive user testing

Assess navigation, clarity, accessibility (including WCAG compliance), and usability to identify friction points that impact public access, community trust, and service equity.

Sector-specific benchmarking & gap analysis

Compare your platform against similar services across the public and not-for-profit sectors to identify experience gaps, policy misalignments, and areas for modernisation.

Clear, actionable recommendations

Receive prioritised, user-focused improvements to enhance usability, accessibility, and service delivery, ensuring your platform meets both regulatory standards and community expectations.

Pro bono support: When we can, we will

When we have a bit of breathing room, we take on a small number of pro bono audits for community-focused services. If budget is a barrier but the impact is significant, get in touch—we’d love to hear about your work.

Book a pro bono session

Schedule a product audit & review