Mugs Studio

Services: Not sure where to start improving your digital service?

Start where you are. Fix what matters. Keep improving.

Choose the pathway that fits where you are — check what’s happening, fix what’s confusing, or modernise your service for the long term.

Every team starts somewhere

See what each pathway helps you with.

Use this table as a simple starting-point guide — just an example to help you see where your team fits.

Check & Learn

Discover

Your situation

Not sure what’s wrong

Need quick proof before investing

Explore

Fix & Simplify

Improve

Improve & Grow

Transform

Check & Learn

Discover

Your situation

Not sure what’s wrong

Need quick proof before investing

Explore

Fix & Simplify

Improve

Improve & Grow

Transform

Your situation

Not sure what’s wrong

Need quick proof before investing

Menus, forms or content are confusing

Want clearer pages and smoother flows

Site, app or tool feels outdated

Need accessibility or design consistency

Want ongoing UX support and reviews

Need to start a new project

Check & Learn

Discover

Explore

Improve & Grow

Transform

Explore

Improve & Grow

Transform

Explore

Not sure what’s slowing people down?

Check & Learn

Find out what’s confusing users — before you rebuild anything.

For teams who know something isn’t working but can’t see exactly why. This pathway helps you see your service the way real users do — what’s clear, what’s confusing, and what to fix first.

01.

Situation

People get lost or give up halfway. You can sense the problem, but you don’t have clear evidence yet.

01.

Situation

People get lost or give up halfway. You can sense the problem, but you don’t have clear evidence yet.

01.

Situation

People get lost or give up halfway. You can sense the problem, but you don’t have clear evidence yet.

02.

Approach

We check how real people use your site or app, spot where they get stuck, and show the top fixes to focus on.

02.

Approach

We check how real people use your site or app, spot where they get stuck, and show the top fixes to focus on.

02.

Approach

We check how real people use your site or app, spot where they get stuck, and show the top fixes to focus on.

03.

Impact

You’ll know exactly what’s confusing users and what to improve first — no guesswork, just clear direction.

03.

Impact

You’ll know exactly what’s confusing users and what to improve first — no guesswork, just clear direction.

03.

Impact

You’ll know exactly what’s confusing users and what to improve first — no guesswork, just clear direction.

Timeline:

2–3 weeks

A short discovery sprint — quick enough to act, detailed enough to guide your next steps.

Timeline:

2–3 weeks

A short discovery sprint — quick enough to act, detailed enough to guide your next steps.

Timeline:

2–3 weeks

A short discovery sprint — quick enough to act, detailed enough to guide your next steps.

Book a check-up call

Already know what’s not working?

Fix & Simplify

Make your digital service easier to use — and faster to get things done.

For teams who can see where users get stuck — long forms, cluttered pages, or confusing flows — and want practical fixes that work.

01.

Situation

Users struggle with menus, forms, or content. You know what’s wrong but need expert help to fix it properly.

01.

Situation

Users struggle with menus, forms, or content. You know what’s wrong but need expert help to fix it properly.

01.

Situation

Users struggle with menus, forms, or content. You know what’s wrong but need expert help to fix it properly.

02.

Approach

We redesign structure, wording, and flow so tasks feel simpler and faster — improving clarity without rebuilding everything.

02.

Approach

We redesign structure, wording, and flow so tasks feel simpler and faster — improving clarity without rebuilding everything.

02.

Approach

We redesign structure, wording, and flow so tasks feel simpler and faster — improving clarity without rebuilding everything.

03.

Impact

Your key pages and forms become clear, fast, and consistent — fewer calls, happier users, smoother journeys.

03.

Impact

Your key pages and forms become clear, fast, and consistent — fewer calls, happier users, smoother journeys.

03.

Impact

Your key pages and forms become clear, fast, and consistent — fewer calls, happier users, smoother journeys.

Timeline:

4–6 weeks

Focused improvement work — enough time to redesign, test, and roll out visible changes.

Timeline:

4–6 weeks

Focused improvement work — enough time to redesign, test, and roll out visible changes.

Timeline:

4–6 weeks

Focused improvement work — enough time to redesign, test, and roll out visible changes.

Book an simplify call

Ready to take a bigger step?

Improve & Grow

Modernise your digital service — and keep improving over time.

For teams ready to refresh outdated systems, meet accessibility standards, and build a consistent foundation that grows with their needs.

01.

Situation

Your site or platform feels dated, inconsistent, or hard to manage — and you’re ready to upgrade properly.

01.

Situation

Your site or platform feels dated, inconsistent, or hard to manage — and you’re ready to upgrade properly.

01.

Situation

Your site or platform feels dated, inconsistent, or hard to manage — and you’re ready to upgrade properly.

02.

Approach

We redesign the full experience — structure, visuals, and systems — so it’s accessible, fast, and built to evolve.

02.

Approach

We redesign the full experience — structure, visuals, and systems — so it’s accessible, fast, and built to evolve.

02.

Approach

We redesign the full experience — structure, visuals, and systems — so it’s accessible, fast, and built to evolve.

03.

Impact

You’ll have a modern, consistent service that’s easy to update, meets standards, and improves year after year.

03.

Impact

You’ll have a modern, consistent service that’s easy to update, meets standards, and improves year after year.

03.

Impact

You’ll have a modern, consistent service that’s easy to update, meets standards, and improves year after year.

Timeline:

8–12 weeks

A complete redesign phase — building a strong, accessible foundation for long-term growth.

Timeline:

8–12 weeks

A complete redesign phase — building a strong, accessible foundation for long-term growth.

Timeline:

8–12 weeks

A complete redesign phase — building a strong, accessible foundation for long-term growth.

Book an improvement call

Teams I have worked with

Working with both public and private sector teams to enhance online clarity, accessibility, and usability.

Pro bono support

Helping community services when I can

When capacity allows, I take on a small number of no-cost UX audits for community-focused organisations. If funding is tight but the impact is meaningful, you’re welcome to get in touch.

Start the request form