Specialised UI/UX design for public and purpose-led digital services.

Practical UX services to help public sector and not-for-profit teams design, review, and improve digital services that are accessible, effective, and user-friendly.

Sectors aligned with our work

Social Services

Fundraising

Health & Wellbeing

Disability Inclusion

Education & Training

Legal & Advocacy

Emergency & Safety

Multicultural Affairs

Environment & Sustainability

Community Impact

UI/UX Consultancy

Designing clear, accessible, and user-friendly digital experiences—across websites, apps, portals, and internal systems.

Here’s how we work with you, step by step:

01. Understand the problem

Every project begins with understanding the service, its users, and current pain points.

Think: interviews, user research, reviewing your current site or system

Discovery & research

Understand the problem, users, and business context.

Key Activities

Stakeholder interviews & workshops

Competitor/sector analysis

User research (interviews, surveys, field studies)

Accessibility & usability audits (for existing products)

Define user personas and needs

Outcomes

Research insights

User journey maps

Problem statements

Design goals

02. Create a plan

03. Design the experience

04. Bring it to life

05. Test with real users

06. Support your build

07. Improve post launch

01. Understand the problem

Every project begins with understanding the service, its users, and current pain points.

Think: interviews, user research, reviewing your current site or system

Discovery & research

Understand the problem, users, and business context.

Key Activities

Stakeholder interviews & workshops

Competitor/sector analysis

User research (interviews, surveys, field studies)

Accessibility & usability audits (for existing products)

Define user personas and needs

Outcomes

Research insights

User journey maps

Problem statements

Design goals

02. Create a plan

03. Design the experience

04. Bring it to life

05. Test with real users

06. Support your build

07. Improve post launch

01. Understand the problem

Every project begins with understanding the service, its users, and current pain points.

Think: interviews, user research, reviewing your current site or system

Discovery & research

Understand the problem, users, and business context.

Key Activities

Stakeholder interviews & workshops

Competitor/sector analysis

User research (interviews, surveys, field studies)

Accessibility & usability audits (for existing products)

Define user personas and needs

Outcomes

Research insights

User journey maps

Problem statements

Design goals

02. Create a plan

03. Design the experience

04. Bring it to life

05. Test with real users

06. Support your build

07. Improve post launch

These steps outline a structured approach to enhancing digital experiences, but they aren’t fixed or mandatory. They can be adjusted, combined, or used selectively based on the project’s needs, resources, and starting point.

Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Laws of UX

Jakob’s law

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Worked alongside

Logos reflect past or current contract work (including third-party). No affiliation or endorsement implied.

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Laws of UX

Hicks law

The time it takes to make a decision increases with the number and complexity of choices.

Product Audits & Reviews

A detailed check-up of your digital service to improve usability, accessibility, and community trust.

The usability of your service is assessed through expert reviews, accessibility checks (including WCAG compliance), and comparative analysis against similar platforms in the public and not-for-profit space. The result is a clear, prioritised plan for improvement.

What you get:

A usability review of navigation, clarity, and overall user experience

Accessibility audit (including WCAG compliance checks)

Comparison with similar services in your sector

Identification of gaps, policy misalignments, and outdated features

A prioritised list of improvements with practical recommendations

A more trusted, user-friendly, and compliant digital service

Pro bono support: When I can, I will.

When capacity allows, I offer a limited number of pro bono audits for community-focused services. If budget is a challenge but the impact is meaningful, I’d be glad to hear about your work.

© 2025 Mugs Studio Pty Ltd. All rights reserved.

© 2025 Mugs Studio Pty Ltd. All rights reserved.

© 2025 Mugs Studio Pty Ltd. All rights reserved.