Clear content builds public confidence

UX tips for public sector and not-for-profit teams to create plain language, easy-to-understand digital content that serves everyone.

Write in plain English

Complex language excludes users — keep it simple and inclusive.

Use common words

Prefer “get” over “obtain,” “help” over “assist.”

One idea per sentence

Short, punchy sentences improve understanding.

Avoid jargon and acronyms

If you must use them, explain them first.

Use readability tools

Run your content through Hemingway or Readable.

Prioritise information like a news story

Use descriptive headings

Break content into bite-sized chunks

Label buttons and links clearly

Explain processes in steps

Include examples and definitions

Use inclusive and respectful language

Support multilingual audiences

Test content with real users

Write in plain English

Complex language excludes users — keep it simple and inclusive.

Use common words

Prefer “get” over “obtain,” “help” over “assist.”

One idea per sentence

Short, punchy sentences improve understanding.

Avoid jargon and acronyms

If you must use them, explain them first.

Use readability tools

Run your content through Hemingway or Readable.

Prioritise information like a news story

Use descriptive headings

Break content into bite-sized chunks

Label buttons and links clearly

Explain processes in steps

Include examples and definitions

Use inclusive and respectful language

Support multilingual audiences

Test content with real users

Write in plain English

Complex language excludes users — keep it simple and inclusive.

Use common words

Prefer “get” over “obtain,” “help” over “assist.”

One idea per sentence

Short, punchy sentences improve understanding.

Avoid jargon and acronyms

If you must use them, explain them first.

Use readability tools

Run your content through Hemingway or Readable.

Prioritise information like a news story

Use descriptive headings

Break content into bite-sized chunks

Label buttons and links clearly

Explain processes in steps

Include examples and definitions

Use inclusive and respectful language

Support multilingual audiences

Test content with real users

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.