Clear content builds public confidence
UX tips for public sector and not-for-profit teams to create plain language, easy-to-understand digital content that serves everyone.
Categories
Write in plain English
Complex language excludes users — keep it simple and inclusive.
Use common words
Prefer “get” over “obtain,” “help” over “assist.”
One idea per sentence
Short, punchy sentences improve understanding.
Avoid jargon and acronyms
If you must use them, explain them first.
Use readability tools
Run your content through Hemingway or Readable.
Prioritise information like a news story
Use descriptive headings
Break content into bite-sized chunks
Label buttons and links clearly
Explain processes in steps
Include examples and definitions
Use inclusive and respectful language
Support multilingual audiences
Test content with real users
Write in plain English
Complex language excludes users — keep it simple and inclusive.
Use common words
Prefer “get” over “obtain,” “help” over “assist.”
One idea per sentence
Short, punchy sentences improve understanding.
Avoid jargon and acronyms
If you must use them, explain them first.
Use readability tools
Run your content through Hemingway or Readable.
Prioritise information like a news story
Use descriptive headings
Break content into bite-sized chunks
Label buttons and links clearly
Explain processes in steps
Include examples and definitions
Use inclusive and respectful language
Support multilingual audiences
Test content with real users
Write in plain English
Complex language excludes users — keep it simple and inclusive.
Use common words
Prefer “get” over “obtain,” “help” over “assist.”
One idea per sentence
Short, punchy sentences improve understanding.
Avoid jargon and acronyms
If you must use them, explain them first.
Use readability tools
Run your content through Hemingway or Readable.
Prioritise information like a news story
Use descriptive headings
Break content into bite-sized chunks
Label buttons and links clearly
Explain processes in steps
Include examples and definitions
Use inclusive and respectful language
Support multilingual audiences
Test content with real users