Build trust through clear and transparent interactions

UX tips to help public sector and not-for-profit teams reassure users by setting expectations and communicating clearly at every step.

Confirm that their submission was received

A simple confirmation builds confidence that the process worked.

Use a clear thank you page

Avoid vague messages like “form submitted.”

Include a summary

Show key details the user just submitted.

Add a reference number

Useful for future follow-up.

Send an email copy

Let users keep a record of their files.

Explain what will happen next

Use consistent messaging across channels

Let users check progress or status

Give people contact options if they’re unsure

Be honest about delays or backlogs

Avoid “black box” experiences

Write notifications that feel human

Publish your service commitments publicly

Track and act on trust signals

Confirm that their submission was received

A simple confirmation builds confidence that the process worked.

Use a clear thank you page

Avoid vague messages like “form submitted.”

Include a summary

Show key details the user just submitted.

Add a reference number

Useful for future follow-up.

Send an email copy

Let users keep a record of their files.

Explain what will happen next

Use consistent messaging across channels

Let users check progress or status

Give people contact options if they’re unsure

Be honest about delays or backlogs

Avoid “black box” experiences

Write notifications that feel human

Publish your service commitments publicly

Track and act on trust signals

Confirm that their submission was received

A simple confirmation builds confidence that the process worked.

Use a clear thank you page

Avoid vague messages like “form submitted.”

Include a summary

Show key details the user just submitted.

Add a reference number

Useful for future follow-up.

Send an email copy

Let users keep a record of their files.

Explain what will happen next

Use consistent messaging across channels

Let users check progress or status

Give people contact options if they’re unsure

Be honest about delays or backlogs

Avoid “black box” experiences

Write notifications that feel human

Publish your service commitments publicly

Track and act on trust signals

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.