Help people find what they need, fast

UX tips for public sector and not-for-profit teams to improve website structure and navigation so users don’t get lost or give up.

Start with a clear site hierarchy

A good structure helps people predict where to find things.

Group content logically

Bundle similar pages (e.g. Services, about, support).

Limit top-level items

5–7 core sections are ideal for clarity.

Use descriptive labels

Replace vague terms like “resources” with specifics.

Check consistency across pages

Menus should stay the same site-wide.

Use real user tasks to guide navigation

Run a simple tree test

Label navigation in user language

Use sticky or persistent navigation on mobile

Add a clear and visible search bar

Create landing pages for key journeys

Use breadcrumb navigation

Reduce the number of clicks to key actions

Test your navigation with real users

Start with a clear site hierarchy

A good structure helps people predict where to find things.

Group content logically

Bundle similar pages (e.g. Services, about, support).

Limit top-level items

5–7 core sections are ideal for clarity.

Use descriptive labels

Replace vague terms like “resources” with specifics.

Check consistency across pages

Menus should stay the same site-wide.

Use real user tasks to guide navigation

Run a simple tree test

Label navigation in user language

Use sticky or persistent navigation on mobile

Add a clear and visible search bar

Create landing pages for key journeys

Use breadcrumb navigation

Reduce the number of clicks to key actions

Test your navigation with real users

Start with a clear site hierarchy

A good structure helps people predict where to find things.

Group content logically

Bundle similar pages (e.g. Services, about, support).

Limit top-level items

5–7 core sections are ideal for clarity.

Use descriptive labels

Replace vague terms like “resources” with specifics.

Check consistency across pages

Menus should stay the same site-wide.

Use real user tasks to guide navigation

Run a simple tree test

Label navigation in user language

Use sticky or persistent navigation on mobile

Add a clear and visible search bar

Create landing pages for key journeys

Use breadcrumb navigation

Reduce the number of clicks to key actions

Test your navigation with real users

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.