Listen, learn, and improve over time
UX tips for public sector and not-for-profit teams to gather user feedback and make continuous, meaningful improvements to digital services.
Categories
Add a feedback link to every page
Make it easy for users to tell you when something’s unclear or broken.
Keep it visible but unobtrusive
Place it in the footer or page corner.
Use clear language
“Was this page helpful?” Works better than “submit feedback.”
Allow quick comments
A short text field is often enough.
Offer optional contact info
Let users choose if they want follow-up.
Tag feedback to specific pages
Ask targeted questions after key actions
Collect feedback in multiple languages
Create a feedback dashboard for your team
Respond to feedback when appropriate
Schedule quarterly content reviews based on feedback
Test fixes with real users before rolling out
Track low-tech and offline feedback too
Share feedback trends across the organisation
Add a feedback link to every page
Make it easy for users to tell you when something’s unclear or broken.
Keep it visible but unobtrusive
Place it in the footer or page corner.
Use clear language
“Was this page helpful?” Works better than “submit feedback.”
Allow quick comments
A short text field is often enough.
Offer optional contact info
Let users choose if they want follow-up.
Tag feedback to specific pages
Ask targeted questions after key actions
Collect feedback in multiple languages
Create a feedback dashboard for your team
Respond to feedback when appropriate
Schedule quarterly content reviews based on feedback
Test fixes with real users before rolling out
Track low-tech and offline feedback too
Share feedback trends across the organisation
Add a feedback link to every page
Make it easy for users to tell you when something’s unclear or broken.
Keep it visible but unobtrusive
Place it in the footer or page corner.
Use clear language
“Was this page helpful?” Works better than “submit feedback.”
Allow quick comments
A short text field is often enough.
Offer optional contact info
Let users choose if they want follow-up.
Tag feedback to specific pages
Ask targeted questions after key actions
Collect feedback in multiple languages
Create a feedback dashboard for your team
Respond to feedback when appropriate
Schedule quarterly content reviews based on feedback
Test fixes with real users before rolling out
Track low-tech and offline feedback too
Share feedback trends across the organisation