Design that reflects every community you serve
UX tips for public sector and not-for-profit teams to create inclusive digital experiences that represent and support diverse users.
Categories
Use real photos of real people
Authenticity builds trust — people want to see themselves represented.
Avoid overused stock images
They feel generic and disconnected.
Feature local communities
Showcase real participants, clients, or team members.
Get consent clearly
Always use signed permission when using real people’s photos.
Update regularly
Rotate images so they stay current and relevant.
Reflect cultural and language diversity
Represent people with disabilities
Use inclusive service examples and scenarios
Support users who need help navigating the system
Design for different literacy levels
Consider digital inclusion in remote or rural areas
Test your designs with the communities you serve
Make inclusion a shared responsibility
Be transparent about who your services are for
Use real photos of real people
Authenticity builds trust — people want to see themselves represented.
Avoid overused stock images
They feel generic and disconnected.
Feature local communities
Showcase real participants, clients, or team members.
Get consent clearly
Always use signed permission when using real people’s photos.
Update regularly
Rotate images so they stay current and relevant.
Reflect cultural and language diversity
Represent people with disabilities
Use inclusive service examples and scenarios
Support users who need help navigating the system
Design for different literacy levels
Consider digital inclusion in remote or rural areas
Test your designs with the communities you serve
Make inclusion a shared responsibility
Be transparent about who your services are for
Use real photos of real people
Authenticity builds trust — people want to see themselves represented.
Avoid overused stock images
They feel generic and disconnected.
Feature local communities
Showcase real participants, clients, or team members.
Get consent clearly
Always use signed permission when using real people’s photos.
Update regularly
Rotate images so they stay current and relevant.
Reflect cultural and language diversity
Represent people with disabilities
Use inclusive service examples and scenarios
Support users who need help navigating the system
Design for different literacy levels
Consider digital inclusion in remote or rural areas
Test your designs with the communities you serve
Make inclusion a shared responsibility
Be transparent about who your services are for