Design that reflects every community you serve

UX tips for public sector and not-for-profit teams to create inclusive digital experiences that represent and support diverse users.

Use real photos of real people

Authenticity builds trust — people want to see themselves represented.

Avoid overused stock images

They feel generic and disconnected.

Feature local communities

Showcase real participants, clients, or team members.

Get consent clearly

Always use signed permission when using real people’s photos.

Update regularly

Rotate images so they stay current and relevant.

Reflect cultural and language diversity

Represent people with disabilities

Use inclusive service examples and scenarios

Support users who need help navigating the system

Design for different literacy levels

Consider digital inclusion in remote or rural areas

Test your designs with the communities you serve

Make inclusion a shared responsibility

Be transparent about who your services are for

Use real photos of real people

Authenticity builds trust — people want to see themselves represented.

Avoid overused stock images

They feel generic and disconnected.

Feature local communities

Showcase real participants, clients, or team members.

Get consent clearly

Always use signed permission when using real people’s photos.

Update regularly

Rotate images so they stay current and relevant.

Reflect cultural and language diversity

Represent people with disabilities

Use inclusive service examples and scenarios

Support users who need help navigating the system

Design for different literacy levels

Consider digital inclusion in remote or rural areas

Test your designs with the communities you serve

Make inclusion a shared responsibility

Be transparent about who your services are for

Use real photos of real people

Authenticity builds trust — people want to see themselves represented.

Avoid overused stock images

They feel generic and disconnected.

Feature local communities

Showcase real participants, clients, or team members.

Get consent clearly

Always use signed permission when using real people’s photos.

Update regularly

Rotate images so they stay current and relevant.

Reflect cultural and language diversity

Represent people with disabilities

Use inclusive service examples and scenarios

Support users who need help navigating the system

Design for different literacy levels

Consider digital inclusion in remote or rural areas

Test your designs with the communities you serve

Make inclusion a shared responsibility

Be transparent about who your services are for

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.

© 2025 Mugs Studio. All rights reserved.